There is so much for all of us here in wine country to process in the coming weeks. Thanks to the extraordinary, super-human collective efforts of thousands of first responders, the wildfires that so have so cruelly ravaged our region are now under control.
What an incredible outpouring of help we've witnessed and/or been a part of this past week and a half. It seems a different world entirely since that sunny Sunday afternoon in fall, hours before tragedy swept through our region so cruelly unannounced.
In talking with friends and neighbors, the shock and the numbness has yet to wear off. Many wonder how best to help?
It's time for every one of us to start taking stock of ways in which we are able to continue to help rebuild after the devastation. We're not talking heroics, it's more about mindfulness as we move forward.
Our local businesses need us more than ever, especially those that have been directly impacted close to the fire zones and those that stepped up big time in the aftermath to feed the displaced and provide free or discounted services and products.
We're all in it together. Every dollar you spend in wine country helps bolster the economy and ultimately the good people who continue to pull together.
I'll be sharing ideas as they come my way, but to start with, if you're a wine lover, when you're out and about replenishing your wine stocks for fall and for the upcoming holiday season, please do make your purchases matter by selecting Sonoma grown and produced wines.
There's no shortage of local wine on our favorite grocery store shelves, but you might consider buying by the case to boost sales in an appellation you're most fond of.
Click here for a list of 285 Sonoma County wines listed by Sonoma County Vintners.
Donating to The Sonoma County Resilience Fund is another great way to reach those who need the help the most. This legitimate fund is being operated by The Community Foundation of Sonoma County.
I think donating to local funds such as this is the best use of our regional dollar donations. Click here for The Sonoma County Resilience Fund page.






Comments