Scandalous headlines don't necessarily sell news print these days, but they do drive traffic to online news sites, creating click through revenue for news organizations intent on maximizing controversy.
Perfect example of this has been a recent Bay Area media outburst focused on the Petaluma Wildlife & Natural Science Museum.
Although it is indisputably in the best interests of the community at large to clear up unfortunate situations regarding potential misappropriation of non-profit funds, it's a jarring experience for all when accusatory headlines splash across the world wide web and instantaneously saturate our social media sites without so much of a hint of a fair trial.
Local media tends to make more of an effort to report the news in a more factual manner. And yes, that's why community news biz doesn't bring in the big bucks. But here in Petaluma we're awfully fond of our facilities, sometimes few and far between. And the wonderful, quirky, welcoming Petaluma Wildlife Museum is surely one of our favorites.
The non-profit Petaluma Wildlife & Natural Science Museum has been operated by high school students since 1989. Museum founder, Hugh Codding, donated the entire museum inventory and
after thousands of hours of community service, an old bus garage
was converted into the world's largest student operated museum.Through
interactive tours, by students and for students, future leaders
educate and inform about the fragile conditions
of our planet and its animal inhabitants.
Truly a one-of-a-kind facility, the well established and well recognized museum provides interpretive
opportunities and environmental education for children, young adults and the
public. It's mission is dedicated to providing teens
and young adults the opportunity and facility to develop career skills by operating
and maintaining a fully functioning museum.
Board President of Petaluma Wildlife & Natural Science Museum, George Grossi says in an open letter on the museum's website update this month that concerns over the non-profit's financial oversight and bookkeeping procedures were brought to the attention of the Board of Directors last fall.
" At that time, an internal review
was conducted that evaluated past expenditures and accounting practices. The
investigation recognized a need for greater financial accountability,
transparency and oversight of its programs and facilities," says Grossi.
After
financial review and
program evaluation, the Museum's Board of Directors did in fact, remove the former
Curator/Executive Director. New accounting standards and policies are now in place to
ensure greater fiscal transparency and accountability.
Petaluma
City School District is maintaining the former Director's position as
instructor and teacher for museum related classes on the same Petaluma High School campus as the museum, but in a separate facility.
"The Museum is dedicated to
building trust and relationships," says Grossi. "The program will continue to play an important
and active roll within the community. We will demonstrate responsible
leadership with new management, increased oversight and commitment to you"
Grossi and the Museum's Board of Directors encourage the local
community to engage with them to help the program move forward. "We welcome your
questions and hope to address your concerns," says Grossi.
Meanwhile, Interim Director for the Museum has been named as Neal Ramus. He can be contacted with ideas, concerns and suggestions.
The Museum's popular annual Pasta Feed Fundraiser is a community event being held on Saturday, October 2, 2010. Dinner will be served from 5:00pm-7:30pm. The Museum will be open from 4:00pm-8:00pm
The photo in this post was taken during the ever-popular 2010 Petaluma
Wildlife Museum Summer Camp, attended every summer for the past 12
years by one or another of this writer's critter-loving offspring.