Southern Sonoma Country Life

San Francisco's Summer Line-Up Celebrating the 60th Anniversary of the Grateful Dead

San Francisco is marking the 60th anniversary of the Grateful Dead, this summer, celebrating the iconic band's profound influence on San Francisco and American culture with months of special events, concerts, exhibitions and tributes citywide. It took me a while to process the "Deadhead" counter-cultural movement after I arrived in California from the UK in the early 90s. Bob Lively's  printing company I worked with in my job with the Living History Center (Renaissance Pleasure Faire — another iconic counter cultural phenomenon) also produced posters for the Grateful Dead. Bob had a lot of fun filling me in on the history of the Summer of Love and Northern California's embrace of free spirited movements.

It's fantastic to see the spirit of the Grateful Dead live on. Especially this year, in the current political climate. 

Festivities in the city will reach a zenith August 1 to 3, when Dead & Company headlines three nights of historic performances at Golden Gate Park's Polo Field, supported by tribute bands playing throughout San Francisco and City Hall and other landmarks illuminated in tie-dye. Haight-Ashbury, the Grateful Dead's home during the transformative 1960s, will again become the colorful heart of festivities.

“From Haight-Ashbury to the Excelsior District where Jerry Garcia grew up, the Grateful Dead's influence is integral to our city's cultural fabric," saya San Francisco Mayor Daniel Lurie. "Sixty years later, we proudly honor their legacy through concerts, community events, and celebrations, reflecting San Francisco's enduring spirit of creativity, connection, and musical innovation.”

Celebrating 60 Years of Musical History

Formed in San Francisco in 1965, the Grateful Dead redefined live music with improvisational performances blending rock, jazz, and blues. The band's legendary concerts drew millions of devoted fans, creating a global community of “Deadheads” bonded by shared musical experiences.

The 60th-anniversary festivities include:

• Dead & Company at Golden Gate Park: Grateful Dead band members Mickey Hart, and Bobby Weir, joined by John Mayer, Jeff Chimenti, Oteil Burbridge and Jay Lane, headline three unique performances on August 1–3. Ticket sales start on May 28. Visit deadandcompany.com for details.
• Jerry Day Celebration: The free, annual Jerry Day concert on August 2 commemorates Jerry Garcia's 82nd birthday and the 60th anniversary of the Grateful Dead at the Jerry Garcia Amphitheater in McLaren Park. Performances feature Melvin Seals & JGB, Stu Allen & Mars Hotel, and Grahame Lesh, Elliott Peck, and Alex Jordan. The concert is followed by “Jerry Nite,” the official Jerry Day after-party that supports Jerry Day and the Excelsior District, Garcia's childhood neighborhood.
• Jerry Garcia Street Sign Unveiling: A commemorative “Jerry Garcia Street” sign will be unveiled at Harrington Street, Garcia's childhood neighborhood, on August 1 at 11 a.m.
• Haight Street Daydream: Haight-Ashbury merchants are hosting celebrations on June 21, July 19 and August 16, featuring live music, art showcases, special promotions, and vibrant street activities.
• One for the Vault: Great American Music Hall will host a three-night tribute from August 1 to 3, celebrating the Grateful Dead's historic 1975 performance at the historic venue. The lineup features artists including Melvin Seals & JGB and AXIAL TILT 2025.
• SF Giants' Jerry Garcia Tribute Night: On August 12, attendees at Oracle Park receive tie-dye jerseys, accompanied by a special pre-game performance from Moonalice.
• Annual Haight-Ashbury Street Fair: On September 7, enjoy performances, art, community spirit, and a vibrant lineup that historically includes legendary artists.
• Jerry Garcia in the Lower Mission: From October 29 – November 23, Magic Theatre premieres a musical exploration of Garcia's early years in the Mission District.
• Dead-icated Stay: Hotel Zeppelin's package celebrating the 60th anniversary includes a suite equipped with a vintage record player, a handpicked vinyl albums, The ABCs of The Grateful Dead book, a pint of Ben & Jerry's Cherry Garcia ice cream, and a 10% discount on food and beverage from the hotel's restaurants, including at PLS (Peace, Love, Soul) and on Post.

The Counterculture Museum Opens

Opening soon at the iconic corner of Haight and Ashbury, the Counterculture Museum is the first institution dedicated to preserving and interpreting the art, music and activism of countercultural movements—from the Beat Generation to hippies and beyond. Co-founded by Estelle and Jerry Cimino, creators of the Beat Museum, the museum will serve as a cultural anchor point to the historic neighborhood and feature original artifacts and multimedia storytelling that bring to life the stories and people that shaped these movements.

The museum will open with a special exhibition on the San Francisco Oracle, an underground newspaper in San Francisco that explored hippie consciousness through interviews, articles, and commentary. Known for its vibrant, colorful layouts and psychedelic artwork, the newspaper was published in Haight-Ashbury, one block from the site of the Counterculture Museum. Though it only produced 12 issues, the newspaper captured the spirit of the counterculture movement and was heavily influential during, and in the lead-up to, the Summer of Love.

Visitors can also explore an exhibit displaying a rare recording of the Acid Test with the Grateful Dead. Recorded in 1966, the tape is one of the earliest recordings of the Grateful Dead and is a piece of a larger movement, led by author Ken Kesey, advocating for the use of the psychedelic drug, LSD.

Find more information on these and other events celebrating the Grateful Dead's 60th Anniversary here at sftravel.com.

 

West Marin's Toluma Farms Announces Debut Cookbook "Feasts on the Farm"

Set to hit shelves on August 5th, 2025 this cookbook is a celebration of sustainable farming, cheesemaking, and community in West Marin 

The team at Toluma Farms announces the forthcoming release of a debut cookbook, "Feasts on the Farm: Over 60 Seasonal Recipes and Stories of Sustainable Farming from Tomales Farmstead Creamery."

Co-authored by Tamara Jo Hicks and Jessica Lynn Macleod, and published by Chronicle Books, this culinary journey is set to grace bookshelves on August 5, 2025. The cookbook offers an intimate look into the world of sustainable farming and artisanal cheese-making in picturesque West Marin County, while simultaneously heralding an exciting new era for Toluma Farms.

Featuring stunning photography by Katie Newburn and a foreword by culinary icon Alice Waters, "Feasts on the Farm" promises a rich tapestry of recipes, stories, and insights that celebrate the farm's commitment to ecological stewardship and community-driven agriculture.

“Feasts on the Farm” showcases over 60 recipes organized by season—many showcasing the farm’s award-winning Tomales Farmstead Creamery cheeses—with a diverse array of starters, mains, and desserts. These wholesome recipes are interwoven with ideas and inspiration for advocacy and attainable sustainable living, alongside personal anecdotes and stories from family, friends, and collaborators who share a special connection to Toluma Farms.

The culinary spectrum ranges from rustic farm-fresh creations to sophisticated dishes crafted by acclaimed local chefs, catering to a wide array of palates and skill levels. Standout recipes include the luxurious "Peas, Cheese and Caviar" by Chef Seth Stowaway of San Francisco's Osito; the indulgent "Eggs Brouillés with Truffle Butter and Brioche"; and a delightful "Campari Hazelnut Cake" (photo at left).  Simple, delicious, and quintessentially Californian, these recipes celebrate the bounty of Marin County's regenerative farming community and are perfect for cheese lovers all year round. 

Written by Toluma Farms owner Tamara Jo Hicks and leadership consultant/coach  Jessica Lynn Macleod, who also developed the recipes and illustrated the book, "Feasts on the Farm" is more than just a collection of recipes: it's a 219-page journey through the seasons, celebrating the connection between land, animals, and the nourishing food they produce. 

 

Tamara Hicks founded Toluma Farms in 2003 with the vision of restoring and stewarding land that had fallen out of production to create a sustainable, regenerative farm. Through Feasts on the Farm, she shares her story of transformation from city dweller to passionate farmer alongside her husband David Jablons and daughters. Her journey reflects the healing power of working closely with the land and animals, a theme that echoes throughout the book. Throughout the process of developing recipes, writing and illustrating Feasts on the Farm, Jessica Macleod shares her story of newfound purpose and inspiration discovered during her time volunteering at Toluma Farms, alongside her delightful illustrations and personal recipes. 

“We wrote this cookbook not just to share our stories and recipes, but to kick off the fourth phase of our business - cultivating healthy communities on the farm and in West Marin," says Tamara. "Our first phase was land restoration; the second was building our herd and flock; the third was launching Tomales Farmstead Creamery to produce our artisanal goat and sheep cheeses. Now our fourth phase will be expanding our two-decade focus on education and land access for all.” 

In addition to their educational tours for children and adults, Toluma Farms will be adding an artist-in-residence program for artists engaged in environmental sustainability, agriculture, and food. They will also increase access for organizations involved in social change to make space for work retreats and respite. Central to this phase is their commitment to providing a space for change-makers, cultivating healthy communities both on the farm and throughout the Bay Area.  

There are very few small-scale, sustainable dairies making cheese in this country, and even fewer that are environmentally sustainable and operated by  women, BIPOC and LGBTQ+ communities. The animals and team at Toluma Farms are 95% female, and one of Tamara and Jessica’s main goals for Feasts on the Farm is to inspire and encourage others to consider the long and hard road of farming.

This commitment is exemplified by both Tamara and Jessica, who share an innate talent for bringing people together, nurturing their teams, and fostering collaborations – skills that are evident in their everyday life and work.  The cookbook hopes to convey this transformative power of sustainable, regenerative agriculture, and the ability of connecting with soil, plants and animals to provide a meaningful life.

 

The Story of Toluma Farms

The story of Toluma Farms began in 1999 when Tamara Hicks and her husband David Jablons, after the birth of their second child, became increasingly conscious of the food they were feeding their family and its impact on the planet. As a Clinical Psychologist and a Physician/Scientist respectively, they were acutely aware of the health issues associated with over-processed foods and the mental health benefits of connecting with nature and eating local, fresh produce.

Their search for a working land property led them to a 160-acre former cow dairy in Tomales that had fallen out of production. In 2003 they purchased the land and committed themselves to stewarding it and restoring it to the state they believed it was in when originally cared for by the Coast Miwok Tribe.

The goal was to restore, preserve, and protect the land, return it to agricultural production, and open it to the public.  Over the years, Toluma Farms has evolved into more than just a dairy farm. It has become a school for children and adults alike, offering a space to connect with the natural world, commune with animals, and rediscover the sacred nature within themselves. The farm has established itself as a hub of the West Marin farming community, actively advocating for the work of female farmers and fostering a network of local producers who trade goods and support one another. 

What began as a love for the land and West Marin soon blossomed into a deep appreciation for the community of farmers, ranchers, food makers, chefs, and restaurant owners. The couple found themselves surrounded by a community of the most collaborative, hardworking, creative, and kind individuals they had ever encountered.

Feasts on the Farm is not just a cookbook; it's a love letter to the West Marin farming and food-making community. It celebrates the heart and soul of Toluma Farms and pays tribute to the magical people and places that inspire hope for a brighter, greener future.

"Feasts on the Farm: Over 60 Seasonal Recipes and Stories of Sustainable Farming from Tomales Farmstead Creamery" will be available in bookstores nationwide and online retailers starting August 5, 2025. 

Pre-orders are now available through major online retailers including Amazon, Barnes & Noble, and IndieBound. Additionally, signed copies can be pre-ordered directly from Omnivore Books or the Toluma Farms website (www.tolumafarms.org).

ISBN: 9781797229164, priced at $29.95

Murder on Main Street — Murder Mystery Dinners with Petalumans of Yesteryear

Case solved! Murder on Main Street costumed dinner theater — one of the latest and greatest new additions to Petaluma's supper scene. I was delighted to conjure my assigned role of Lucinda Hatch, fictional player in Petaluma's 19th century spiritualism movement. 

Lucinda often holds seances in her home on Liberty Street! She has hosted many of California's most influential in her parlor. One of this illustrious group pictured has done away with Ebenezer "Boozie" Smith, bartender at the Washoe House and each and every one of them has good reason to suspect each other. 

The year is 1901 and electricity is just arriving in Petaluma, Sonoma County. It's set to be a night of explosive truths! I'm not about to spill the beans on who dunnit — find out for yourself if you're in the area and up for a fun escape from the concerns of modern day!

Writer/producer Leslie Scatchard and the Petalumans Of Yesteryear invite you to join the cast for an unforgettable spring or summer murder mystery supper, either at Petaluma's historic private dining room at the back of Risibisi on Petaluma Boulevard (original Main St) and/or in the Wild Goat private dining room in the Old Mill. 

 

May 29 at Risibisi

June 26 at Wild Goat Bistro

July 31 at Wild Goat Bistro

August 28 at Wild Goat Bistro

If you're a history fan and like to have fun, sign up solo, with a friend, or better still, gather work pals, family and friends and book all eight seats. What a memorable gathering! Ticket price is $85 per person and includes a three course dinner. 

I thoroughly enjoyed myself, solving the mystery of Boozie's downfall along with friends, including our celebrated county historian Katherine Rinehart. 

Check out availability via this link at the Petalumans of Yesteryear website. 

 

A Visit to John Muir's House — A Call to Connect with the Great Outdoors, in Martinez, California

"When we try to pick out anything by itself, we find it hitched to everything else in the Universe."
—John Muir

Scottish born Father of the National Parks, John Muir, also known as "John of the Mountains" is best remembered an American naturalist, author, environmental philosopher, botanist, zoologist, glaciologist and early advocate for the preservation of wilderness in the United States.

He was also a Bay Area fruit rancher, family man and writer. It was his impassioned writings that convinced the U.S. government to protect Yosemite, Sequoia, Grand Canyon and Mt. Rainier as national parks.

Photos: Frances Rivetti

What better way to discover more about the man and his magnificent achievements than to visit the place he called home for the last several decades of his life? Before I launch into the fascinating Victorian house and orchards that provide such a glimpse into the inner workings of his mind from his position on the home front, I must confess that until I opened a WhatsApp message from a long-time adventurous and outdoorsy friend in the UK, I was unaware of the John Muir House, straddling the edge of the city of Martinez, just an hour's drive from my home in Sonoma County.

"The one thing I must do when I visit is go see the John Muir House," messaged may pal since our teens, London-based Marnie Rose. "Okay," I replied, followed by a quick online search. "We can do that." Marnie's visit was an inpromtu one, following her recent retirement as founder and Director of The Garden Classroom an outstanding, Islington, London-based charity connecting people with nature. 

Marnie is readying for a new chapter in her visionary work. She's planning on consulting in the 'field' of outdoor connection. In the meantime, connecting with her inspirational hero, John Muir, in the house he called home, was top of her list on a trip to California. 

"I heard that there's a wonderful, old pub in the redwoods next to the house," she said, on arrival. "The Silicon Valley tech guy who sat next to me on the plane said it's a great place for lunch."  

"We have to book ahead for transport," she added.

It all started to make sense. It did sound extra appealing to the uninitiated as to the size of the Bay Area. Muir Woods. The Pelican Inn. Easy to assume Muir's  house would be located in neighboring coastal Marin County. I broke it to her kindly that in actual fact, we'd be making a trip over to the east bay through industrial zones of the north Bay to pay homage to the man in his austere hilltop Victorian — a national historic site owned and operated by the National Park Service, some 57 miles from Muir Woods National Monument, which, in turn, is operated by Golden Gate National Parks Conservancy. I had to admit, it was all a little confusing for someone from out of state. No redwood forest, no tavern in the trees. But intriguing, none-the-less.

I assured her that we probably wouldn't run into any trouble parking at the John Muir House on a weekday visit. I wasn't sure how popular an attraction it is, but given its location, I doubted the parking lot would be full. As it turned out, there was one other car parked upon our arrival. A contrast to the regular tour buses pulling up at his namesake woods. 

Muir was born in 1938, in Dunbar, Scotland. His early years were marked by a strict upbringing, with a father who enforced rigorous discipline. As a child, he found solace and joy in the Scottish countryside, where his nature-loving grandfather would take him on long walks, nurturing an early appreciation for the natural world.

The Muir family immigrated to the United States in 1849, settling on a farm in Wisconsin. The vast and untamed American wilderness became young John Muir's new playground and classroom. In 1860, he enrolled at the University of Wisconsin, studying biology, botany and geology, disciplines that would become the academic foundation for his future explorations and conservation efforts.

In the words of the National Park Service: "John Muir was a visionary whose deep love for nature transformed the American landscape and the way people interact with the natural world. Through his passionate writings and relentless advocacy, Muir inspired a generation to see the world differently, urging the protection of wild places for the enjoyment of all. His work was instrumental in the establishment of the National Park Service and laid the foundation for the modern conservation movement, making him one of the most influential environmentalists in history.

Muir’s philosophy was revolutionary: he believed that all living things are interconnected and that humans are just one small part of a larger, intricate ecosystem. He valued the natural world not only for its economic benefits but also for its beauty, tranquility, and ability to heal the human spirit. His advocacy for preserving wild spaces was driven by a profound belief that these areas should be set aside for everyone, not just the privileged few."

Muir was an inventor, bringing a scientific curiosity to his later explorations. He immersed himself in all aspects of wild places, noticing and recording the interactions between plant, animal and planet. He was one of the first to suggest that wild places are not a resource to be exploited by humans, but have an intrinsic value all of their own. We've learned through his ideology, though there is clearly much more work to be done, especially now, that we humans are a part of nature, rather than having dominion over it.

The Strentzel/Muir house was constructed in 1882 by Dr. John Strentzel, Muir's father-in-law. The Muir family moved in following Dr. Strentzel's death in 1890. This grand home served as John Muir's residence for the final 24 years of his life, a haven of both his personal and family history.

There's a busy carriageway not far behind the property nowadays. Though Muir would not approve of the traffic hurtling noisily by, he would surely be delighted that the home in which he raised his family and rested his head was salvaged and preserved by a forward-thinking family after standing empty for many years. Two world wars would've made running an orchard and maintaining a home of this size a challenge and many grand, old Victorian homes were razed around the Bay Area in the 1950s and 60s. 

We headed into historic downtown Martinez for lunch after our visit. Marnie was charmed by its unimposing, western atmosphere. A woman returning to her car that was parked in front of my vehicle asked if I'd like to move into her space and make use of the money still on the parking meter. I asked her for a lunch place recommendation and she directed us down a few blocks to . 

"People are so nice out here," Marnie commented. "It took you all of five minutes to find free parking and lunch?" Much as I love London, I forget how small town my life is here in the far-flung outreaches of the Bay Area, at least by comparison. 

Our cheerful server at Roxx on Main Street  shared stories of the old Muir home, how it had been the hang-out pad for partying. When it came into the hands of the National Park Service in 1964, members of the Muir family who remembered it well, consulted on its restoration to as close to its original decor and contents as possible.

It was a hot September day for a visit, so we arrived at opening time, to beat the heat. I'd expected the house to be positioned deeper into the park, but it is in fact, a short walk from the small visitors center next to the parking lot and perched on a knoll with a commanding view of Alhambra Valley.

The house was nice and cool inside, a 17-room, 10,000-square-foot, two-story mansion with 12-foot high ceilings, embodying the late Victorian Italianate style. It was designed by architects Wolfe and Son and built by contractors Sylvester and Langabee. We climbed up to the attic, with its distinctive cupola atop its roof. 

The house cost over $20,000 to build and furnish, boasted modern conveniences such as indoor plumbing and gas lighting. A telephone was installed as early as 1885. Muir added an electrical system shortly before his death in 1914. Water for the plumbing was obtained from rainwater collected from the roof or pumped from three nearby wells, stored in redwood tanks in the attic. 

On Ranger advice, we wandered the orchard, but did not venture over to nearby trails as temperatures were too high for safety. Trails are not easily accessible, so best not to plan a hike during the more intense weather months. It was a treat to visit this important landmark with someone so passionate about the outdoors. May the spirit of John Muir inspire my dear friend Marnie to create new and exciting opportunities back in the UK for people to experience fresh air and nature.

Incidentally, the gravesite where John Muir and his family members are buried is open to Monday through Friday from 10:30 am to 4:30 pm, encompassing 1.27 acres on part of a nearby 13-acre property purchased by Dr. Strentzel in 1853. This cemetery is typical of thousands of small family cemeteries scattered across rural America. Ranger-led tours of the site are available on Saturdays and Sundays when staff is available. Reservations are required to visit his gravesite as it is located on private property. Muir and his wife's headstone is constructed of Black Academy Granite with Raymond Granite bases, featuring a thistle, the national emblem of Scotland.

If you go:

Whether you're a history enthusiast, a nature lover, or simply seeking a peaceful retreat, there's something here for you. Explore the beautifully preserved Victorian home where the Strentzel and Muir families lived, stroll through the lush orchards and (weather permitting) lose yourself in the tranquility of over 360 acres of trails on nearby Mount Wanda. As you walk in Muir's footsteps, you can also visit the Strentzel/Muir Gravesite, a place of quiet reflection. Each corner of this site tells a story, inviting you to connect with the landscapes and values that shaped Muir's life and work. There's a good bookstore/giftshop on site offering plentiful gifts for literature and nature lovers alike. 

What to See and Do

• Explore the Historic Home: Tour the historic home of John Muir, where you can learn about his life, work, and legacy.
• Wander the Grounds: Enjoy the beautiful grounds, featuring a variety of plants and trees that Muir himself cultivated.
• Hiking Trails: Take a hike on one of the nearby trails to experience the natural beauty that inspired Muir.
• Visitor Center: Start your visit at the Visitor Center to gather information, view exhibits, and watch an introductory film about John Muir.

Tips for Your Visit

• Wear Comfortable Shoes: There is plenty of walking involved, so be sure to wear comfortable footwear.
• Bring Water and Snacks: Although there are no food services on-site, you are welcome to bring your own.
• Check the Weather: Be prepared for the weather conditions on the day of your visit.

The John Muir National Historic Site is open seven days a week from 10 am to 5 pm.

4202 Alhambra Ave
Martinez, CA 94553

Phone:

925 228-8860

Big News for Hig Island Oysters Sonoma County Fans — THE First Street PETALUMA PICK-UP WINDOW is Launched for Live shellfish, Local Fin Fish To-Go

THE PETALUMA PICK-UP WINDOW, Down by the River on First Street, Petaluma 

Live shellfish, local fin fish, and more to-go

415-390-4219

Monday-Friday 9:00 am – 1:00 pm

Closed Thanksgiving, Christmas Day, and New Year’s Days

Order oysters and seafood online, then drop by to pick up.

The newest addition to the legendary Hog Island family, its Petaluma Pick-Up Window offers a wide variety of seafood and Hog Island favorites for pick up—freshly harvested oysters and shellfish, (West Coast) local fin fish, merch and farm kitchen goodies.

Picking up is easy: Just place your order online, select your pick-up day, and swing by the Petaluma Pick-Up Window with your name and order number to grab your fresh seafood and Hog Island nibbles. Please note, you’ll need to pick up your order on the date you requested. Your fresh seafood will be (eagerly) waiting for you, and the folk at Hog Island can’t hold onto them for more than a day.

419 1st St Suite B, Petaluma, CA 94952

415-390-4219

[email protected]

For more information about Local Pick-Up, please refer to Hog Island Oysters Local Pick-Up Policy, here.

For info on shucking and handling live shellfish, click here.

Fall Season Events At McEvoy Ranch

It may not be sweater weather yet, but it's on its way in a month or so. The 2024 autumnal equinox happens on September 22nd, this year, though we generally enjoy warm weather day time temperatures through mid to late October here in Sonoma and Marin Counties. There's so much to savor and enjoy in the pre-holiday season and one of the most spectacular, tucked-away spots on the two county border is beautiful McEvoy Ranch. 

Check out the following line up of fun and tasty events out at the ranch through early December. 

Labor Day Tasting Promo! 2 for 1 Olive Oil Tastings

9/2 | 11 – 5 pm

Join ftye McEvoy team for a guided tasting of  award-winning, certified organic Extra Virgin and agrumato-method olive oils! Enjoy a flight of 5 olive oils served with fresh local bread. Promo available on Monday, 9/2 only.

Book Now

 

McEvoy Ranch x Hog Island Seafood Dinner

October 5th | 5 pm

Tickets: $195 per person

This event promises an unforgettable culinary experience, combining the finest olive oils and wines from McEvoy Ranch with the freshest seafood from Hog Island. Guests will indulge in a four-course wine and olive oil paired seafood dinner, while enjoying insights from industry leaders including President of McEvoy Ranch Samantha Dorsey, Chef and Hog Island Cookbook Author John Ash, and Hog Island Oyster Co. Founding Partner/CEO John Finger. The evening will conclude with a book signing with Chef John Ash.

Book Now

 

NEW! Olio Nuovo Experience

November 16th | 11:30 am

Tickets: Coming Soon!

Embark on a sensory journey — an inaugural Olio Nuovo Experience, led by McEvoy President, Samantha Dorsey.

Guests will begin by picking their own olives in the orchard, running them through the  mill and then tasting the Olio Nuovo moments after the olives are crushed. This experience culminates in a delightful lunch featuring Olio Nuovo, paired with McEvoy's small-lot wines.

This exclusive event is a must for olive oil enthusiasts.

 

Community Mill Day

November 17th | 8 am, 9 am, 10 am

Price: $1.50 Per Pound

Community Mill Day is one of the ranch team's favorite days of the year! On November 17th, the team will gather with small growers from across Northern California as they bring their freshly picked olives to the mill to create a true regional blend of olive oil. Crops are combined to mill a seasonally unique Extra Virgin Olive Oil that is never disappoints. Come with your own backyard olives and join for this seasonal festivity!

Book Now

 

Holiday Wreath Making Workshop

December 6th - 8th | 11 am or 2 pm

Tickets: $185 per person

Immerse yourself in the magic of the season at a festive wreath-making workshop in the Greenhouse. Create a stunning, personalized holiday masterpiece using fresh, foraged greenery from McEvoy's very own garden. Savor a glass of wine or your preferred non-alcoholic beverage while indulging in a delicious boxed lunch. This enchanting event is the perfect way to kick off the holiday season!

Book Now

Sonoma County Wine Celebration Live Charity Auction Lots Revealed Bid in Person or Remotely by Proxy on September 21

Photos: Sonoma County Vintner's Foundation

The Sonoma County Vintners Foundation (SCVF) has revealed this year’s live auction lots for the charitable Sonoma County Wine Celebration (SCWC). The three days of reimagined events take place September 19-21, with the live auction taking place on Saturday, September 21 at Chateau St. Jean. 

Proxy bidding is available for anyone to bid from anywhere in the world. Event proceeds will benefit Sonoma County nonprofits through SCVF Community Grants and Emergency Relief Fund. View the live auction lots, purchase event tickets and register for proxy bidding at SoCoWineCelebration.com.

A selection of 40 live auction lots ranging from curated rare wine collections and once-in-a-lifetime trips to all-inclusive wine and culinary experiences include:

Lot 7: Harry Hamlin, The King of Bolognese Dinner
Actor Harry Hamlin and his niece, Chef Renee Guilbault of the critically acclaimed cooking show “In the Kitchen with Harry Hamlin” on AMC+ / IFC, along with Donald Patz of Maritana Vineyards and his wife Jung Min Lee, will come to your home and prepare a complete dinner featuring Harry’s famous Bolognese sauce and wines selected by Donald Patz. You’ll also receive 60 bottles of a special cuvée of 2023 Pinot Noir by Maritana Vineyards, created by Harry Hamlin and Donald Patz exclusively for this auction lot.

Lot 8: Barefoot Elegance, Private Island Caribbean Getaway
Francis Ford Coppola invites you to visit his private island for a once-in-a-lifetime Caribbean experience! Your party of up to six people will spend three extraordinary nights on the island of Coral Caye, a private island retreat behind the world-famous Belize Barrier Reef, and two nights at Sofia Coppola’s beach house at Turtle Inn in Belize.

Lot 12: The Bicoastal Good Life
Enjoy the good life on both coasts with experiences in both California and Maine! Travel to Cape Neddick, Maine, for a three-night stay for two couples at the luxurious Cliff House hotel. Next, travel to Merriam Vineyards in Healdsburg, California for a single vineyard wine tasting and tour for six guests at their beautiful winery.

Lot 14: Animo, Golden Bear Station and More, with Wine Pairings from Three Sticks & Hamel
For one night only, up to 30 lucky couples can secure seats for this amazing wine and culinary collaboration! Savor treats from Joshua Smookler and Heidy He’s latest restaurant concept Golden Bear Station, combined with favorites from Animo, in a four-course menu, expertly paired with Three Sticks and Hamel Family wines.

Lot 15: The Masters
Experience The Masters golf tournament, one of the most elusive sporting events to attend! Tickets to this annual event are extremely limited but you and a guest will have two badges (tickets) each day for two days of your choosing. You’ll also enjoy a specially curated 12-bottle wine collection from Ramey Wine Cellars.

Lot 19: Sip, Savor & Speed
Join ACTA Wine, your personal hosts at the 2025 Celebration Exotic Car Show, Friday March 28 to Sunday March 30, 2025! The premier exotic car festival in North America will awe attendees as it showcases North America’s largest collection of exotic cars, race cars, Hollywood movie cars, along with iconic actors and celebrities.

Lot 22: VIP Songwriters in Paradise
Here’s your chance to be a VIP at one of the most exclusive music festivals in the world! You and three friends will groove to four nights of incredible music at four different wineries during the July 2025 Songwriters in Paradise in Healdsburg, California. During your stay in wine country, your group of four will also enjoy a two-night stay at Vintners Resort and a special wine country lunch with Lando Wines proprietors, Sam and Jennifer Lando, at their home.

Lot 26: Fund-A-Need Paddle Raise
A key focus for this year’s Fund-A-Need paddle raise will benefit the critically impactful K-3 Proficiency Project from the nonprofit K-3 Innovation, which has seen tremendous results in increasing literacy in Sonoma County school children. In addition, proceeds from this critical fundraising lot will continue to provide impactful assistance for children’s education and literacy while also addressing new challenges our county faces.

Lot 30: Somm Stars and Goodnight’s Prime Steak and Spirits Sunday Supper
Your party of six will enjoy an exclusive, Sunday Somm Stars Dinner at Goodnight’s Prime Steak and Spirits in Healdsburg, CA! Your evening will be filled with a little British swagger, co-hosted by beloved Bay Area food and wine personality Liam Mayclem and Chef David Lawrence, who will be preparing the brilliant multi-course meal. Your specially selected wine pairings and presentation of elite wines from the Foley Family Wines & Spirits portfolio will be presented by Jason Dannewitz along with Chris Sawyer “Sommelier to the Stars” and his celebrity sommelier team.

Full live auction lot descriptions, event programming and ticket details for the new Sonoma County Wine Celebration are available at SoCoWineCelebration.com. Proxy bidding is available for the live auction on September 21. Contact [email protected] or 707.522.5829 for details. To learn more about SCVF Community Grants, the Emergency Relief Fund, recent beneficiaries, or to make a donation to this year’s Fund-A-Need paddle raise, visit sonomawine.com/foundation.

About Sonoma County Wine Celebration
Sonoma County Wine Celebration brings the region’s renowned winemakers and growers together with distinguished collectors and generous bidders for an opportunity to acquire some of Sonoma County’s top wines and bid on incredible travel experiences. Named one of the nation’s top charitable auctions by Wine Spectator, the proceeds raised benefit local Sonoma County charitable organizations. Since its inception, the auction has raised millions of dollars to help fund charitable organizations focusing on literacy, education, health & human services, the environment, arts & culture, and has supported more nonprofits than any other fundraising event in Sonoma County. Learn more at SoCoWineCelebration.com.

 

About Sonoma County Vintners Foundation
Sonoma County Vintners Foundation provides support to the local community through philanthropy and charitable giving. Sonoma County Vintners Foundation (SCVF) is an accredited 501c(3) nonprofit organization founded in 1988. Its purpose is to consistently support local nonprofit organizations that address issues within the Sonoma County community. SCVF cultivates a vibrant and diverse Sonoma County by elevating lives through charitable events and philanthropic giving. Fundraising efforts have a direct impact in the areas of education & literacy, health & human services, the environment and arts & culture. With SCVF’s many initiatives including the Emergency Relief Fund, the organization is able to impact all needs, ranging from the immediate to the long term. Learn more at sonomawine.com/foundation.

About Foley Family Wines & Spirits
Established by Bill Foley in 1996, Foley Family Wines & Spirits (FFWS) is a portfolio of highly acclaimed wines and spirits from some of the world’s greatest estates. The company owns more than 24 wineries and a distillery, each with its distinct style, legacy, and approach to hospitality. FFWS has expanded its portfolio significantly since its founding, now including such storied brands as Chalk Hill Estate Winery, Sebastiani, Roth, Banshee, Ferrari-Carano, Chateau St. Jean, and Lancaster in Sonoma; Merus, Silverado, and Foley Johnson in Napa Valley; Lincourt, Firestone, and Foley Estates in Southern California; Chalone Vineyard in Monterey County; Four Graces and Acrobat in Oregon; and Three Rivers in Washington. FFWS’s import wines include Lucien Albrecht in France, Nieto Senetiner in Argentina, and 14 wine brands spanning three of New Zealand’s most acclaimed winegrowing regions: Marlborough, Central Otago, and Martinborough. The growing global spirits portfolio includes High Ground Vodka, Charles Goodnight Texas Straight Bourbon Whiskey, New Zealand’s Lighthouse Gin, El Mexicano Tequila, the Loch Lomond Group portfolio of Scotch and spirits, and Two Stacks and Killowen Irish Whisky. Learn more at ffws.com.

About K-3 Proficiency Project
A staggering 59% of third-grade students are not reading proficiently in Sonoma County. Becoming a proficient reader by the end of third grade is critical as it marks the transition from learning-to-read, to reading-to-learn. K-3 Innovation, a local non-profit organization, started the K-3 Proficiency Project (K-3PP) with the mission of helping get every student reading proficiently by the end of third grade. K-3PP partners with Sonoma County schools to support teachers in kindergarten to third grade (K-3) classrooms. Students use adaptive online reading programs, while trained assistants help teachers provide small group targeted instruction based on student performance data. Star Reading Assessment results from participating schools show dramatic improvement year-after-year. Learn more at K-3 Innovation.

An Enchanting First Visit to Gardone Riveria

Italy's northern lakes had been on my to-visit list for decades. My husband, Timo's extended family are in the southwest, in Campania — south of Naples and inland a little ways from Salerno. All of our trips to Italy over the years have started or finished up in that area. And though we mad eit up as far as Bologna and Venice a few years ago, the lakes had thus far remained elusive. 

This summer, in the midst of a month-long visit to spend time with my dad and family in England, We made it to Lake Como and Garda both, with an operatic overnight in Verona and Bergamo at the tail end of a memorable week in beautiful northern Italy. Como tends to steal the limelight from Garda in travel stories, so I am writing my post on Garda, the largest of Italy's fresh water lakes, first! 

What a treat to arrive at Hotel Villa Del Sogno about half way up the western shore of the lake and find myself transported back to a genteel turn of the 20th-century when the draw of the elegant, yet laid-back Gardone Riveria was largely for rest and recuperation of the German, Swiss and Austrian elite, a spa-like sensibility, far from the madding crowd of Italy's lauded tourist cities.

I was instantly enthralled by the former villa's Belle Epoque decor and history, dating back to 1904, including its bygone era as a haven for artists and writers. It served as a German officer’s convalescence center during WWII and American troops occupied the villa as a military base at the end of the war, filling its extensive rooms and botanical grounds and terrace with energy, enthusiasm, music and most importantly, food, after a stark & sparse period in history. After the war ended the villa became a hotel and has been in continual use during late spring through the summer months ever since.

We stayed here for two magical nights and I hope to return for a week or so one day. 

Look at the bougainvillea — the hotel's terrace, overlooking the alluring blue waters of the lake, reminded me of the glorious 1992 movie Enchanted April — meets Masterpiece Theatre's Hotel Portofino! 

Hotel room rates have risen to ridiculous heights since we all started traveling again after the pandemic. My ploy is to start my search at a rate I'd expect to pay for somewhere I'd actually like to visit and gradually convince myself to up the ante only to the point of my comfort line. If I had been staying at  Hotel Villa del Sogno for more than two nights during the summer months, I would most likely have settled on something not as pricey, but given it was our first two nights in Garda ever and I'd stumbled on this gorgeous spot online, I don't regret splashing out for the experience. Besides, I'd have no choice but to pay more in the summer for a quality room along the coast when roadtripping in California.  

Everything about this hotel was soothing and serene. Our bedroom came with a small sitting room and lake-facing mini-terrace where I enjoyed a pot of tea before breakfast both mornings (thank you Timo, who never fails to return from his early morning walk with a tray of tea). 

The pretty and sophisticated sitting room and bar is reminiscent of a time before cell phones and overpacked tourist itineraries. 

Nightfall at one of the most enchanting villas overlooking the silky smoothm moonlit waters of Lake Garda - so romantic. And the Villa's gardens — gorgeous. 

The laid-back Gardone Riviera community on Lake Garda enjoys a promenade with restaurants, a botanical garden and plenty beach access. Its slower pace of life has evolved through the region's extensive history. It's origins date back to the Roman empire, according to the findings of various inscriptions and tablets, an era which eclipsed in the West in the 5th century. Evidence has also been found of a two-hundred-year-rule in the region during the Lombard era of the 7^th Century.  It is its 16^th century architecture, however, that gives the town its distinctive medieval style. From 1521 onwards the territory of Gardone Riviera became part of the Venetian territories.

From 1921 to 1938 Gardone was the home of Italian poet Gabriele d'Annunzio. According to an opinion piece by Tara Isabella Burton in the New York Times in 2019, d'Annunzio was a celebrity showman who became a strongman, a womanizing, profligate poet who had become a hero of World War I by airdropping his own propagandistic poetry over Vienna, marched into the Hapsburg city of Fiume (now Rijeka in Croatia) and declared himself its leader.

"The 56-year-old novelist and poet had already made a name for himself not just as one of Italy’s greatest writers, but also one of its most flamboyant. As a young man he’d earned spare cash writing celebrity gossip columns; in his prime, he used them to cultivate myths about his own history. (For example, in 1911, when the Mona Lisa was briefly stolen from the Louvre, he heavily implied it was at his house.) He spent beyond his means, leaving his wife and children destitute while he collected horses and objets d’art (and cocaine). He had hundreds of love affairs — and would tip off journalists when he was about to break one of them off, in the hope that the subsequent scene would make the tabloids. He lived by the maxim of one of his most famous characters, Andrea Sperelli: “One must make one’s life into a work of art.” 

However, it was Italian nationalism that sealed his notoriety as  “Il Vate,” or The Bard, as his adoring fans apparently coined him. Italy had been unified just a few decades earlier, and, according to the Times piece, d’Annunzio’s poems envisioned the newborn Kingdom of Italy as the long-awaited inheritor to the great Roman Empire.

The historical centre of Gardone Riviera is rich in character; historically significant villas, houses and churches, befitting the lofty aspirations of its most famous resident.

The 20^th century German Poet Paul Heyse, famous for his Nobel Prize winning poem ‘last will and testament’, also lived here and immortalized his love of the town in his poetry. The location also held a special place for fascist dictator Mussolini, who visited the town regularly to spend time with his lover towards the end of WWII.  

Boat Trips are the way to see the lake and its ninety-three miles of coastline, divided into three different provinces (Brescia, Verona, and Trento). Hop on and off all day as there are so many beautiful cities on Lake Garda and all have something to offer: castles, Roman villas, vineyards, olive groves, medieval villages, hiking trails and mountain biking, sailing clubs, not to mention specialty dishes in an array of enticing eateries.

Here's a list of towns to explore.  Our favorite was Limone sol Garda. This quaint, picture-perfect hillside community is located on the western shore, immersed in a lush Mediterranean landscape and, not surprisingly, is among the most admired and visited places of the lake by travelers seeking an ideas spot for hiking, relaxation and soaking in nature. Its mild climate throughout the year made it famous for the production of citrus fruits, grown since 1700 in traditional lemon houses, some still in operation and open to the public. I had wondered what the concrete, battlement-like structures were along the lakeside, especially in this area. Apparently, after the unification of Italy and at the turn of the 20th century, many of the traditional lemon houses in this mountainous region were abandoned. Lemons and other citrus has been hit by a deadly disease known as Gommosi, decimating the harvest of dozens of varietals. 

Still, a small, local production supplies sufficient juice for a robust tourist trade in limoncino liqueur, lemon custards and sweets. Garda also boasts excellent olive oils and wines and its tradititonal polenta. 

The church of San Rocco was a must visit for us, which according to the town of Limone's visitor's guide is: "Situated north of the historical center, the church was built in the first half of the 16^th century as a thanksgiving for the people of Limone who had escaped the contagious plague that hit most of northern Italy in those years. The church was finished over the next two centuries, with frescoes on the walls and a bell tower. During the First World War it suffered extensive damage, but fortunately, in 1957, restoration work brought to light some paintings dating back to the 16th century. The church is well integrated in the landscape between the rock, the lake, and the lemon groves, and is one of the most popular places in the town as it is reached by a characteristic staircase that is always adorned with flowers and typical Garda plants, making it one of the most picturesque and photographed views. Liturgical services are still held here today, as well as the feast of San Rocco (16 August)." 

If You Go:

May, June and September are considered the best months to visit Lake Garda in the north east of Italy. Weather is milder during these months, although expect some rainfall. We visited in late June/early July and it rained for the first few days of our week-long trip to Como, Garda, Verona and Bergamo. Come prepared with light rain jackets and layers and non-slip shoes for boat trips. A small umbrella doubled as a sun shade some days, in between showers. 

Verona is the nearest airport to Lake Garda but it depends on where you are heading to on this large lake as to which airport you chose to fly into or have access to flying into. Garda is an area 143 square miles and 93 miles of coastline, divided into three regions.  

If you're not renting a car, it may be more convenient to pick an airport best served by public transport. Verona is good for the east shore of the lake, by bus, or the south shore by train. Milan/Bergamo was our choice by rental car, but there are plenty of options for public transportation to Garda from Bergamo. 

Click here for Lake Garda Travel's tips on the various airport options. 

The closest airports to Lake Garda are: 

• Verona Catullo (VRN)
• Milan Bergamo (BGY)
• Milan Linate (LIN)
• Venice (VCE)
• Milan Malpensa (MXP)

Click here for more info on visiting Lake Garda. 

 

27th Annual Petaluma Poetry Walk — Saturday September 15th, 11 am to 8pm

The Petaluma Poetry Walk is an annual poetry festival, founded in September 1996 by the late poet Geri Digiorno. It features over two dozen poets reading their works at eight venues.

The event has grown over the years, attracting notable poets and a diverse audience and includes readings in both English and Spanish.

During this day-long “movable feast,” participants walk to different locations to enjoy a variety of poetic performances. It has become a cherished tradition in Petaluma, reflecting the city’s rich cultural and literary heritage.

Schedule of Events
September 15, 2024
28th Annual Petaluma Poetry Walk

16 RiverS Press Poets

11am | Hotel Petaluma
Upstairs Ballroom
(Note: There is a staircase to this venue, and no elevator.)
205 Kentucky Street
Petaluma

Christina Lloyd
Alice Templeton
Murray Silverstein

with Event Presenter Terry Ehret

Photo by Scott Hess

The Trio Poets

12 noon | The Petaluma Cheese Shop Tasting Room
112 Washington Street
Petaluma

Emily Schulten: Raleigh Review‘s Geri Digiorno Prize Winner
Lynn Watson
Gene Berson

with Event Presenter and PPW Co-producer, Bill Vartnaw

Photo courtesy of Petaluma Cheese Shop

The Sonoma Writers’ Workshop Poets

1pm | Keller Street CoWork
Main Lounge
140 Keller Street
Petaluma

Jonah Raskin
Lisa Summers
Stacey Tuel
and Steve Shain on Standup Bass

With Event Presenter Daedalus Howell

Photo courtesy of Keller Street Cowork

The Performance Poets

2pm | The Phoenix Theater
201 Washington Street
Petaluma

Avotcja
Maxine Flasher-Düzgüneş
Nancy Miller Gomez

Event Presenter Elizabeth Herron

Photo by Kary Hess

The Poets Laureate

3pm | Copperfield’s Books
140 Kentucky Street
Petaluma

Lee Herrick
California Poet Laureate
Genny Lim
Former San Francisco Jazz Poet Laureate

With Event Presenter Iris Jamahl Dunkle

Photo by Kary Hess

The Marin Poetry Center Poets

4pm | Usher Gallery
1 Petaluma Boulevard North
Petaluma

Ellery Akers
Lee Rossi

With Event Presenter: Francesca Bell

Photo by Kary Hess

The Library Poets

5pm | The Petaluma Historical Library and Museum
20 4th Street
Petaluma

Georgina Marie Guardado
Jodi Hottel
Elizabeth Jiménez Montelongo

With Event Presenters: Sabine Wolpert, Lisa Zheng, and John Johnson

Photo by Scott Hess

The Grande Finale

6-8pm | Aqus Café
189 H Street
Petaluma

Emilie Lygren
Kirk Lumpkin
Chris Olander
Lin Marie deVincent
Fran Carbonaro
Dave Seter Sonoma County’s NEW Poet Laureate

Event Presenter Gwynn O’Gara

Photo courtesy of Aqus Café

 

Support poetry and literacy in Sonoma County by clicking here and pledging a few dollars to the Poetry Walk's 2024 Kickstarter. 

Communities for Food & Family Farms Town Hall Gathering — Sonoma County's Resounding Ag Culture Rally Call for NO on Measure J on November's Ballot

"First time I set eyes on the Victorian riverfront city of Petaluma was from the misty coastal west, driving into historic downtown via quaint and charming D Street, its well preserved Queen Anne and craftsman homes a classic Kinkaid picture of Hometown Americana come to life. As I remember it, that weekend evening, Petaluma struck me as the kind of town its people must like to come home to — the kind of place where families gather at the table come evening time and neighbors chat on the porch. I didn't know it at the time, but I'd been chasing my muse in the American West and I'd found it. I can see cows, I'd declared, when a move to this rural community became a possibility."  — quote from my first book, Fog Valley Crush, Love at First Bite, At Home in the California Farmstead Frontier, 2014

I'd written a column in the Petaluma Argus Courier for five years, from 2010 to 2015 prior to producing my first non-fiction book — traveling the backroads of the south county with my notebook in hand, frequently reporting on the boom of the Farm to Table Movement in the region and the evolution from traditional farming to organic. It was all about survival of the fittest for our rural farms, who could pivot to organic, to cheesemaking, to keeping a hold of their multigenerational land. And, as an immigrant myself, I fell in love with the pioneer spirit that infused the people that steward these lands, day in day out, year after year, decade after decade. They don't get to take a day off when it rains too hard, or their back aches. It's hard, physical labor out there and a strong sense of connectedness with mother nature as well as the neighbors, even if they're a mile down the road. 

Fog Valley Crush was the first of two food history and pioneer culture books on the region, which I followed up with two novels, also set against our regional backdrop. I'd say I'm as drawn to the storied farming culture as I am in sitting down at my kitchen table with family and friends, enjoying the bounty of our extended backyard. Every decade there's a new direction. But I, like so many in the area, didn't quite see this one coming, at least not in the form that is presenting itself in Sonoma County in the run up to November's election. 

Our local, regenerative farms are some of the smallest in the nation. They are renowned for leading the way in sequestering carbon, while striving for the highest animal welfare standards around. We've taken for granted, I guess, that we live in a picture-postcard agricultural haven and that our ranchers and farmers have been largely left in peace for over a century and a half as stewards of the green and seasonally alternatively golden, rolling pasturelands that stretch out to the coast. 

This idyilic landscape is under threat. No one is entirely sure why Sonoma County has been targeted, but it's being seen by many as a potential 'foot-in-the-door' for eradicating the future of this country's commercially viable animal product farming. 

In direct response, Sonoma County's Communities for Food & Family Farms has emerged in the Petaluma area with one simple goal: To unite our local community to stand behind our farmers, knowing that Sonoma County farmers farm with compassion for animals, stewardship for the environment and a commitment to provide quality local food for all. This particular group joins a movement throughout the county, including the official website for No on J as well as Sonoma United  and Sonoma Food No on J. 

It's time for us to pay attention to what is happening on our doorstep. And so I took a seat at at a community town hall out in the heart of the matter, notebook once again in hand.

When Albert Straus, founder of globally-respected Straus Family Creamery stands in front of a crowd of farmers, restaurateurs, foodies and concerned community members and says that his company would fold if a controversial measure on the upcoming Sonoma County November election ballot was to pass, let me tell you, each and every person in that barn, positioned out on the edge of rural Petaluma, sat up ramrod straight and listened.

My fridge is never without a respectable stock of Straus butter and Straus Greek Yogurt. Best of the West. I'm loyal and I love it. There are plenty of decent alternatives out there, but the fact that they've been trucked from far flung corners of the country negates for me any benefits in cost cutting and quality. Carbon footprint and all, not to mention that several Straus dairy products come in returnable glass bottles which are in due turn, sanitized and reused. I don't need to preach to the converted. If you're local, chances are you know how great this trailblazing creamery is. 

Albert Straus believes that the orchestrators of Measure J are fixated on big as bad because there's so much manure. Talking points that one of the country's leading organic dairymen disputes wholeheartedly. "It goes right to the core of who we are," he declared, explaining how animal welfare is a core tenet of organic farming. "Our high quality producers, we've built a carbon neutral dairy farm model that is being used as an example for the world." 

Forty-two percent of the milk in California is from Sonoma County. California dairies outside of our county have up to 2,300 cows on their land. The largest in our county is less than a third of that size and are pasture raised. There are eight dairies in Sonoma County with over 700 cows today and these farmers are leading the way with farmed animal welfare, compliant water quality and green energy, using manure to power the operation. 

Straus explained how: ""We would lose up to 30% of our milk supply which would put us out of business."  Large scale industrial farms outside of the county would be given an unfair advantage. 

Simple as that. Straus spoke of the dwindling rural population and number of children in rural schools. "We are losing our rural communities," he said.

Dairy farmer Sam Dolcini said: "The end goal of this measure is to control your diet." Others spoke of venture capitalism invested in vegan diets. This was a barn full of innovators who explain to the world how to create food systems that are more resilient. During COVID many of these dairies provided free or reduced cost milk for local families. If there's another major crisis, we must protect our regional food supply.

Elisa Weber, owner of Petaluma's iconic Della Fattoria, said: "I believe strongly that they're trying to seed their nasty spot in the finest food place in the nation. We need to rekindle our relationship with local food. It's our place on the world's stage. If they cut off our food supply, that hits Marin and San Francisco, who also eat Sonoma County food. I've had hundreds of conversations with people from all walks of life and we've yet to figure out why they are doing this here."

Della Fattoria Cafe in downtown Petaluma showcases the best of Sonoma County foods and produce. 

Elise's husband, David Yunker added: "People don't realize just how horrible this is going to be if this goes through. We're going to see a collapse of our local food chain change the entire tapestry of how we live our life."

He and several other speakers addressed the many thousands of ungrazed acres that would lead to enormous fire hazard. "Meanwhile, we'll be living off packaged foods from who knows where."

Fifth generation Shelina Moreda is no shrinking violet when it comes to public speakingon behalf of her family's heritage dairy. Shelina is a decorated motorcycle racer and covergirl, who has rescued hundreds of animals in numerous wildfires. 

"These people are not running out there to rescue animals in wildfires," she said. "Most people don't know what's going on here. We have to call each other whenever a drone flies over. What's going to happen in those hills when the cows are gone?" 

The subject of land grabs was raised, with the potential for parceling off ranches and development. 

Who is behind Yes on Measure J?

A group called The Coalition to End Factory Farming is composed of numerous animal advocacy, environmental, and social justice organizations including Compassionate Bay, FACES (Farm Animal Climate and Environmental Stewards) of Sonoma County, and Direct Action Everywhere - SF Bay Area.

Small and large local farm families are terrified of this group's threat to their historic ranchlands. Not all ranchers are running multigenerational enterprises. Many are new, first generation farmers who firmly believe that they will have no access to farm materials and feed or large animal vererinary services should the larger farms be shut down. This in turn will destroy their ability to survive in the dwindling farming industry.  

Many who spoke at the Communities for Food & Family Farms Town Hall presentation said they are sickened by the prospect of being victimized by flash mob bus loads of protestors being dropped off at their ranches and storming their properties. One concerned rancher spoke of all the children living on the ranches that have been intimidated by this method. Others are resigned for more to follow, saying that they are fully transparent about their farming operations and have nothing to hide. 

"We're just trying to save our farms. What they were looking for bringing in 400 people was the aggressive reaction of the traditional Billy Bob farmer," said fourth generation poultry farmer Mike Weber, whose Petaluma Weber Family Eggs production facility was stormed by activists in the past. "Instead, we are committed to being the most reasonable, meeting animal welfare, organic and environmental standards and exceeding them."

Weber's farm is the first in the state to produce large volumes of organic fertilizer used in turn by Community Supported Agriculture programs (CSAs) and small, organic farms throughout the region. 

"For every farm job that is lost there's a corresponding job lost in the industry," he said. 

Sonoma County Farm Trails on its OPPOSITION to the proposed local ballot Measure J: "We join in the Sonoma County Family Farms Alliance effort and the “No on Measure J” campaign in urging our friends and members to consider helping to defeat this misguided measure that will be detrimental to our local farming community and economy.

Measure J targets Sonoma County family-owned farms that have been producing fresh, nutritious, and sustainable food for over 100 years. Measure J will devastate local food production, which would make our region more dependent on out-of-area production—driving up food costs and limiting food security—especially during major disasters. It would lead to higher greenhouse gas emissions for food transportation far from source, and put our county at a disadvantage for preserving open working landscapes.

Petaluma City Council members unanimously denounced the measure at a meeting this July, urging all Sonoma County voters to vote NO to J on the Nov 5th ballot. According to City staff, the measure could potentially shut down at least six dairies and 16 poultry farms in the Petaluma area alone. 

During their May 14th meeting, the Sonoma County Board of Supervisors heard a presentation from Sonoma County staff, including the Sonoma County University of California Cooperative Extension and the Sonoma County Agriculture Commissioner, quantifying the enormous economic damage that this measure would cost our local economy. The report acknowledged $259 million in locally produced agricultural products would be lost. In addition, a study by the Agribusiness Institute at Cal State Chico expected a $121 million hit on affiliated businesses, such as veterinarians and animal feed providers, as well as tourism. The report also noted a $38 million reduction in consumer spending attributable to jobs lost because of Measure J. This measure would limit jobs and limit the amount of local ethically grown and raised food in our shared community

Coalition to End Factory Farming is using this ballot measure process in Sonoma County to attempt to directly pass legislation to shut down the federal definition of Concentrated Animal Feeding Operations (otherwise dubbed Factory Farms), of which there are around 21 in Sonoma County. The Environmental Protection Agency (EPA) defines CAFOs based on their risk of water pollution. All farms in Sonoma County, large and small must adhere to the strictest of current EPA standards. And if a dairy for instance, grazes 700 acres, its 700 mature dairy cows should be considered relative a herd to the space in question. The Coalition to End Factory Farming claims that the regulatory authorities are failing to protect animals, the environment and public health. It is the coalition's belief that many of the larger farms in Sonoma County are hiding behind their bucolic marketing. 

When asked what will happen to small, local family farms if Measure J passes in November, the Yes on Measure J website quotes in its frequently asked questions section: "In fact, it would help small, local family farms. This ordinance would only prohibit industrialized factory farms that confine large numbers of animals, for example, farms with 82,000 or more egg-laying chickens, 2,500 or more pigs, or 700 or more cows, or farms that have been identified as significant contributors of pollutants. These massive factory farms often hurt small family farms. Small family farms cannot compete with industrial farming because factory farms externalize their costs onto animals, society, and the environment. This ordinance will help restore the local diverse agriculture that existed in Sonoma County before the factory farms moved in."

But according to most small local farmers this is absolutely not the case and small family farms in the county will likely be eradicated along with the larger farms if this measure goes through.

Bronte Edwards, Founder, Rancher of Rainbow Family Ranching Co is an impassioned, highly vocal supporter of farms of all sizes in the region. "This group has taken adventage of our community," she said. "It is pure malarkey."

Sonoma County Supervisor Lynda Hopkins emphatically agrees with the No on Measure J community, saying that the county has an obligation to insure that the Yes on Measure J contingency does not mislead voters with the ballot question. She states: "Our smaller farmers are saying, no, this is wrong, warning of economic impact, loss of local food production, harm to organic dairies." Hopkins insists that small, local farmers and large, alike, are already adhering to the strictest of standards and that even the most modest-scaled chicken farm, for instance, must feed indoors for more than 45 days a year in a long rainy season. This would effectively put the smallest of family farms in peril under the Measure J laws. "I think its impact would be devastating to farms and local food security. Personally, I love local butter, eggs, cheese. If this passes, people won't stop buying eggs, butter and cheese, they'll just have to buy it from farms that aren't local and quite frankly, don't have the animal welfare standards that our local farms do."

Hopkins urges Sonoma County residents to get to know our local farmers, shop more at the farmer's markets, pick local brands, ask questions and educate friends, family, cowokers and neighbors as to what our county will look like and how it will significantly impact our local food supply if Measure J was to be approved. 

California Farm Bureau, Sonoma County Farm Bureau, Sonoma County Farm Trails, Sonoma County Conservation Action, Sonoma County Alliance, Cal Climate & Ag Network all say NO on J. 

The No on J FAQs includes info on California’s Proposition 12, which is arguably the nation’s strongest animal welfare law and is already providing protections against the continued confinement of animals (specifically veal calves, breeding pigs, and egg-laying hens), and ensures these animals are given the ability to move around freely, even in an operation considered a CAFO. At the local level, farms that would be affected by Measure J already follow third-party animal welfare standards, including audits to ensure the care and well-being of farm animals. So if anything, this measure proposal shines even more of a spotlight on the practices within our local farms. Let's continue to be a county that farming communities around the world turn to for inspiration and innovation. Let's continue to be a farming community that cares and collaborates and continues to open its gates and educate the public in order to provide us with the best, most nutritional local food in a future where having one of the word's best local food supplies is one of the most reassuring elements of our modern lives.  

Take some time out of your day to read through and share our region's ag culture website info at https://foodandfamilyfarms.com/.

Click here for the impacts of Measure J.

Frances Rivetti is a British Americaan freelancw writer based in Petaluma, Sonoma County. She is the author of four books: Fog Valley Crush, Love at First Bite, At Home in the California Farmstead Frontier; Fog Valley Winter, Pionner Heritage, Backroad Rambles and Pioneer Recipes; Big Green Country and The House on Liberty Street. She is at work on her third novel, Floating in the Middle, which is set against the coastal erosion backdrop of Sonoma Coast. Follow her on social media on

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