
By Frances Rivetti
Timo Rivetti has a whole lot to be thankful for since making his start in real estate as Rookie of the Year with Frank Howard Allen Petaluma, back in 1998. "My third son, Dom, was due that summer and after a career in the music industry UK and various start-ups and marketing positions here in California," says Timo "a friend in the industry fortuitously talked me into trying my hand selling real estate."
The rest is history, with Timo taking to the streets to kick start his new career, walking the family's first dog, Kite, a Welsh corgi and talking to neighbors and property owners around town to sign his first listings. "It was a natural fit," says Timo, who moved on to join RE/MAX Real Estate in 2001 and Broker Associate at Keller Williams Petaluma in 2009.
This year, 2018, after 20 years in the biz, Timo is ranked #1 real estate agent/broker for Keller Williams in Sonoma County & in the company's top 1% of agents nationwide.
"I take my cues directly from my clients," says Timo. "By listening to their very specific, individual real estate needs, I make it my singular goal to realize dream properties in as smooth and seamless a transaction as possible. With over two decades of proven real estate success in Petaluma and neighboring communities, my clients know me as their go-to Sonoma County real estate pro."
And with two decades of experience, Timo looks back on the regional real estate market when he started selling homes in 1998.
"The median home price in Sonoma County twenty years ago was $220,000. Today, the same home sells for around $690,000." Home values have risen over 7% in the past year and the general forecast is for prices to continue to rise, though possibly at a slightly slower pace in the coming year."
"A shortage of homes in the region has been exacerbated by last October's wildfires," says Timo. "Though an initial flurry of outrageous price gauging and an influx of all cash purchasing has thankfully subsided as things have settled down."
While home prices appear expensive to long time county residents, outsiders moving north are drawn by the cost value of a Sonoma County lifestyle. "For instance, the Marin median home price is now up above the $1.1 million mark," says Timo. "In comparison, Petaluma median of $710,000 represents a significant deal to incoming residents."
Born in England to Italian parents, Timo has called Petaluma home for the past 26 years. As a grounded and gregarious family guy with 3 sons all raised in Petaluma he remains an active man-about-town and region. "I'm proud to say that over 96% of my proven business comes from past clients, referrals & sphere of influence over the past two decades," he says.
"I'm in constant contact with my clients past and present, as well as local business owners, non-profit and civic leaders. Knowing what is happening within the community on a day-to-day basis, giving back and being a good neighbor is key to keeping on top of the latest real estate opportunities and trends as well as what makes this such a great place to live and raise a family."
Timo's Executive Assistant Reneé Waters has been an invaluable asset to the team for the past decade. Meeting individual buyer and seller's specific needs and goals, building and maintaining long-term client satisfaction is Reneé's number one source of pride in her role in the Rivetti Real Estate Team.
"Community involvement and giving back is a big part of who I am as a person," says Timo. "I've built a wealth of volunteer experience into my career and family life, including being a founding member of the Petaluma Gap Wine Growers Alliance as a hobby winemaker and in my ongoing varsity soccer coaching with PHS."
"My positive and proactive attitude is first and foremost in all of my real estate endeavors," says Timo. "I am so grateful to have represented a whole host of terrific clients over the years."
Thinking back on the real estate scene in 1998, Timo recalls the explosion of the internet in property searches. "Prior to online listings, my wife, Frances and I wrote and produced a popular, personalized print newsletter that we hand stamped and mailed each month to our client base."

Back in 1998, homes in Sonoma County were frequently decked out in gingham, ruffles and rooster prints. "Stenciling, faux finishes and sponge painting were all the rage," says Timo. Shabby Chic was a good thing for young families such as the Rivetti's, making a home for the family to race around and relax in. Remember slip cushions, distressed furniture, drapes puddles in mounds of fabric on the floor? Today, homebuyers are looking for a more paired back look!
"Apple released its iconic, revolutionary new iMac and the proliferation of cell phones made for multi-tasking in real estate on the road."
Timo recalls a family trip to the UK just prior to the cell phone revolution. "I stood in a red telephone box outside of a country pub in Wales every evening with my pile of 10 pence coins and a pint," he says. "I closed multiple transatlantic several deals with zero use of technology!"
The google search engine was founded, making a massive impact on real estate. "Before this, property marketing was limited to local newspapers and postings in the real estate office window," Timo says. "The whole business of real estate is so much more efficient as a result of the internet in terms of exploration, selection and price comparison."
Electronic signatures sure have revolutionized the documentation process in real estate. "Now, clients are able to read and sign from anywhere in the world," Timo says. "The real estate buyer and seller is taking a bigger seat at the table within the industry as new advances continue. Competition for prime properties is only set to increase in desirable regions such as Sonoma County."
Back in 1998, when Timo was getting started, the Rivetti family purchased a first home in a charming Victorian home on Laurel Ave in historic West Petaluma. "We moved into the Victoria subdivision for more room to roam in the year 2000," Timo says, "there we planted vines, made wine and raised three awesome sons, Rocco, Luc and Dominic before making another big move to a mid-century home in the Sunnyslope area in 2016."
"It's important to experience the market and a move on a personal level," says Timo. "A move is one of the most profound changes in my clients' lives. Being fully invested in where I live, work and play is key to providing a dynamic real estate service to clients with a wide range of property requirements from starter home to commercial building and sprawling private estate. I remain every bit as focused today when working with a first time buyer as with my long-time, highly trusting and in-turn, trusted referral base. Clients past and present continue to put my superior negotiation skills and acumen to work in all aspects of their real estate transactions, whether they are thinking of buying or selling in this fast-paced and increasingly competitive North Bay market."
Real estate — it's one of the hottest topics people ponder and debate, aside from politics, these days. And we all know that boom and busts are central to the California housing market. "Of the more than one million Californians who lost their homes after the Great Recession of 2008, very few of my clients were forced into foreclosure," says Timo.
"These past several years, the perfect trifecta of affluent and savvy investors, record low inventory and a market where stocks are up have led to the current real estate boom cycle."
"Is this a good time to buy in Sonoma County?" — the number one question Timo is asked today. "The market could very well fluctuate in either direction," says Timo. "Yet home buyers have learned from the subprime buyers of 2008 and though housing inventory remains low, locking in current low mortgage interest rates makes sense for investing in real estate over the next couple of years."
"Demand is there and buyers are competing against a hoard of competitive offers," says Timo. "That's where I come in as a seasoned professional negotiator in the Sonoma County market."
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Call Timo today at 707 477 8396