Stop through Downtown Petaluma on Thursday, March 19th, 2015 and you might just think you've landed in the Himalayan plateaus of Nepal.
Petaluma-based company Pashm & Co — importers of uniquely handcrafted “ethical & renewable” Himalayan cashmere scarves, wraps, blankets, and more — is hosting a ‘Discover the Himalayas’ Pop Up Trunk Show in the former Couches Etc building on from 4-8pm.
Former Petaluma Vice Mayor Tiffany Renée, Pashm & Co proprietor, has curated a rainbow of pashmina samples for sale, giving you the unique chance to experience a super soft Chyangra cashmere wool can only be found in the high mountain plateaus of the Himalayas. Every garment is exquisitely handcrafted in by Nepali artisans in the Kathmandu Valley of Nepal.
“We’re excited to have the opportunity to bring these of our handcrafted cashmere directly to the public, to give them a chance to experience the exquisite quality, and bring home a handmade cashmere garment of their own.” said Renée. “The Himalayan cashmere goats grow some of the softest, long-fiber cashmere available. You have to feel it to know what all the fuss is about.”
Renée is an passionate advocate for the slow fashion movement and ethical clothing — and to Pashm & Co’s workshop as a fair trade company.. Every purchase of a Pashm & Co ethical and renewable garment helps to sustain the Chyangra herds and preserving Himalayan artisanship for future generations. Call it cashmere with a conscience.
“The Kathmandu workshop is known for inventing its own weaving practices and equipment. The detail and quality of what’s produced is truly incredible, and our work is preserving generations of craftsmanship for the future,” said Renée. “We love talking about these artisans’ work and our commitment to the Himalayan people.”
The first hour of the Trunk Show from 4-5pm is exclusively reserved for fashion-forward entrepreneurs, shop owners, and buyers — to view our full sample assortment and discuss wholesale opportunities before they go on sale to the public.
From 5-8pm the garments will be available for purchase, so you’ll have an exclusive opportunity to take home your own item of cashmere luxury at a generous price. Want a special bespoke (custom) order? They will assist you in placing an order at a generous “Pop Up” price.
The event will include traditional Nepali music, food, as well as stunning photography of the Himalayan landscape and Nepali people, printed in high definition on aluminum, also for sale. You can get more info and RSVP at pashm.com/popup.
Renée, a twenty-five year resident of Petaluma, community leader, and Latina-owned web design firm (Designmotif.com) for the past 15 years, acquired Pashm & Co in November 2014 from retiring fashion designer David Muir, the company’s original founder/owner of 23-years. She currently serves as President of the Petaluma Grange and is outspoken advocate for the slow fashion, natural dyes and fibershed movements in Northern California.




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