There are some things in life which don't require rocket science to figure out, and one is the simple concept of reducing one's calorific intake to keep the waist-line trim in order to avoid that unfortunate 'muffin-top' we women (and some men) find such a nuisance when sporting an ordinary pair of jeans.
And so it was with enormous silent applause that I spotted the calorific housecleaning taking place in coffee shops and dining establishments of New York City.
Following new legal mandates, plus increasing consumer demand, restaurant and cafe corporations are now posting nifty (and sometimes shocking) calorific values alongside food and drink options.
Who knew an innocuous Starbuck's raisin bran muffin racked up a whopping 480-odd calories when it was the monster maple scone which had been getting all the bad rap for fattening fancy?
Either the new truth about what we slip in to our diet with the daily cup of coffee will lead to smaller portions on offer in American eating-out joints, or the grim reality of ramping up our actual calorific intake will actually cause us to make lasting lifestyle choices in what we typically select to satisfy hunger on-the-go.
With one muffin providing about a quarter of a woman's daily need in calories, who needs to be unknowingly blowing bountiful opportunities for low fat, healthy snacks and light, nutritional meals on something so deceiving?
Restaurants with 15 or more chains are required to post calories next to the menu and it has made a massive impact on market awareness.
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