Legs Not Long Enough for Designer Denim? Leave it to The Jean Queen

Why do the manufacturers of today's designer denims assume that wearers of all shapes and sizes will be strutting around in Gary Glitter-height platform soles? It's so annoying to have to hack off a half foot of fabric to wear a new pair of jeans with everyday shoes. 

Here to make the inevitable shortening process a lot more fun is Petaluma entrepreneur Lexi Radomile, owner of Sorella Fashion Boutique in the Old Mill.

"I just recently brought a very large industrial sewing machine to my store," says the self-described Jean Queen. "I now provide a jean hemming service to all my customers where I leave the jeans, 'left with the original manufactured hem.' I do this service LIVE in front of my store, to catch peoples' eye while they walk by heading to the gym."

The Queen Jean cites her inspiration as popular Petaluma Pete, a regular fixture around the Old Mill and downtown area, as he wheels his piano to prominent street corners to keep us smiling!

Radomile is this month's stand-out in our 'Meet the Merchants' category for her fresh, new approach to keeping independently owned business up-to-date with trends and customer needs.

Sorella Fashion Boutique boutique is located at 6 Petaluma Boulevard North, in the Old Mill, Suite A12.

Comments

[meloni]

Bravo! We could use more practical place to spend our style funds! I think I have some jeans looking for a lift.

[John Maher]

Hey Jean Queen! You're too cute for the room!
- Petaluma Pete

[Jennifer Robin]

Lexi is amazing, she brightens Petaluma with her beautiful smile and fabulous attitude. Her store rocks! She hems all my jeans, even fixing a pair at no charge when I told her to leave them too long. She didn't want to see my trip and fall while I hoped my legs would grow.